Comprehensive and Detailed Explanation From Exact Extract:
Correct Option B – “Communicate a policy commitment to continual improvement”
This aligns directly with Clause 5.2.1(d) of ISO 9001:2015, which states that the quality policy shall include a commitment to continual improvement of the QMS:
“Top management shall establish, implement and maintain a quality policy that... includes a commitment to continual improvement of the quality management system.”
A clearly communicated policy sets expectations and a strategic direction that cascades throughout the organization, promoting a culture that values ongoing enhancement.
Correct Option F – “Use the management review process to identify improvements”
This is based on Clause 9.3.3 of ISO 9001:2015, which specifies that outputs of management reviews must include decisions and actions related to:
“a) opportunities for improvement;
b) any need for changes to the quality management system;
c) resource needs.”
The management review process is a structured mechanism to analyze data, monitor performance, assess risks and opportunities, and drive continual improvement initiatives.
Why the Other Options Are Incorrect:
A (Appoint external consultants to train staff): While training may help improve competence, ISO 9001 emphasizes internal process evaluation and strategic improvement. This option is not directly aligned with the systematic improvement of the QMS.
C (Require higher standards): Higher standards alone don’t ensure continual improvement unless supported by a structured QMS approach involving evaluation, planning, and measurement.
D (Require fewer mistakes): Unrealistic or unqualified demands like "make fewer mistakes" don’t support structured process-based improvement and may conflict with ISO’s emphasis on risk-based thinking and root cause analysis.
E (Send Chief Executive on a course): While leadership involvement is vital (Clause 5), this action by itself does not constitute a continual improvement mechanism for the QMS.
[References:, ISO 9001:2015 Clause 5.2.1(d) – Establishing the Quality Policy, ISO 9001:2015 Clause 9.3.3 – Management Review Outputs, ISO 9001:2015 Clause 10.3 – Continual Improvement, , , , ]
