An organization has a successful relationship with its customers and its market position has been...

Comprehensive and Detailed Explanation From Exact Extract:

The ITIL 4 Leader: Digital & IT Strategy emphasizes that effective digital and IT strategies should bebalancedand aligned with both operational capabilities and market/customer demands. Achieving operational excellence alone without maintaining strong customer and market relevance risks losing competitive advantage. Conversely, focusing only on market relevance may neglect the efficiency and quality required for sustainable success.

The best practice is tocreate a balanced strategythat integrates operational excellence with customer and market relevance, ensuring that improvements in operational performance support and reinforce the organization’s market position and customer relationships.