An organization has decided to use 'customer analytics' techniques to identify opportunities to improve its...

Comprehensive and Detailed Explanation From Exact Extract:

ITIL 4 Leader: Digital & IT Strategy emphasizes the importance of customer analytics in understanding behavior and identifying improvement opportunities. The most insightful approach involvescorrelating diverse data sets, such as product/service usage, support interactions, and environmental or contextual factors (e.g., time of day, device type, geography). This holistic view helps uncover root causes of customer pain points and new service demands. While options C and D represent useful sources of data, A provides a more integrated and strategic analytical approach. B is incorrect, as subjective feedback can also yield valuable insights.