What does a digital organization have to do to create or maintain a competitive advantage?

A digital organization gains competitive advantage by being able to create, evolve, and deliver valuable offerings quickly and reliably. This is one of the central ideas behind HVIT: not just adopting digital technology, but using it to compete more effectively through innovation, speed, and dependable delivery.

A may help in some cases, but automation alone does not guarantee competitive advantage. C improves service experience but is too narrow. D may be part of the transformation, but the question asks what the organization must do to create or maintain competitive advantage, and that is best captured by delivering innovative products and services quickly and reliably.

So B is the correct answer.

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