After assessing its current customer service performance, a telecom company sets a target to reduce...

The correct answer is B. In the ITIL continual improvement model, “where are we now?” is the step used to assess the current state and establish a baseline. In the question, the telecom company has already assessed its current performance and knows that average call time is 10 minutes. The next step is “where do we want to be?” because the organization is defining the target state: reducing average call times to 3 minutes within six months. This step establishes measurable objectives and helps the organization understand the gap between the current state and the desired future state. Option A, “take action,” would occur later, when the organization implements improvement plans. Option C, “what is the vision?” defines the high-level direction and purpose of improvement. Option D, “where are we now?” describes assessing the current situation, which has already been done in this scenario. Therefore, setting a specific improvement target is the “where do we want to be?” step.