What is the main purpose of collecting feedback during digital product development?

The correct answer is C. ITIL Version 5 defines feedback as information about stakeholder reactions and opinions that is used as a basis for improvement. Feedback loops allow part of the output of an activity to become new input, which helps organizations continually adjust their work. During digital product development, feedback is essential because the ecosystem is constantly changing, including stakeholder needs, business priorities, product performance, risks, and demand. Working iteratively with embedded feedback loops gives organizations greater flexibility, faster responses to customer and business needs, earlier detection of failures, and overall quality improvement. Therefore, the main purpose is to ensure that development and improvement efforts remain aligned with changing priorities. Option A is incorrect because feedback should be collected continuously, not only at the end. Option B contradicts visibility and collaboration. Option D is also incorrect because ITIL encourages appropriate stakeholder involvement rather than reducing it. Effective feedback supports better decisions and value-focused improvement.