A service provider has received information from market analysis which shows that there is strong...

When a service provider identifies a strong demand for one of its products in new markets, the next step is to "Understand and influence the behavior of different user profiles." ITIL 4 emphasizes the importance of understanding customer and user profiles to tailor services and marketing strategies effectively. By understanding the behavior and needs of different user profiles in these new markets, the service provider can better position its product and influence purchasing decisions​.