You are deploying IP phones in your enterprise networks.

To provide IP phones with geographic location details (such as civic addresses or coordinates) automatically, Juniper EX Series switches utilize the LLDP-MED (Link Layer Discovery Protocol - Media Endpoint Discovery) protocol.

VoIP Specifics: While standard LLDP (C) is for general device discovery, LLDP-MED is an enhancement specifically designed for network-to-endpoint communication for VoIP devices.

Location Identification: LLDP-MED supports Location Identification TLVs (Type-Length-Values). These allow a switch to push geographic or civic location data to an IP phone, which is critical for E911 services and asset tracking.

Junos Implementation: On EX Series switches, this is typically configured under protocols lldp-med to ensure the switch advertises the necessary location information to connected endpoints.