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A market has a considerable number of buyers and suppliers.

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A market has a considerable number of buyers and suppliers. Analysis of the market reveals that loyalty from buyers is relatively low and switching to alternative providers is commonplace. Which of the following market characteristics is supporting this type of buyer behaviour?

A.

Supplier bargaining strength

B.

Barriers to market entry

C.

Increasing use of technology

D.

The availability of substitute products

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TESTED 16 Dec 2025