Synergy Ltd is a fast-growing tool and hardware retailer.

Vendor: CIPS
Product: L4M2
Update on: Dec 8, 2025
Questions: 303

CIPS L4M2 Question Answer

Synergy Ltd is a fast-growing tool and hardware retailer. The company's customer services team has been using Excel worksheets to manage customer relationships. When the company is expend-ing its market presence, this way of working leads to poorer customer services as the database is scattered around in spreadsheet, leading to patchy and inconsistent conversations with customers. The company decides to purchase a CRM system. What requirement should Synergy's procurement team take into account in the specification for CRM system?

Total number of the supplier's employees

The ability to import bulk data from Excel spreadsheets

The relative size of the potential suppliers to Synergy

The form and reference number of the purchase order