A buyer has lost trust in a supplier but wishes to repair the relationship.

Rebuilding trust requires acknowledgement of the issue and supplier commitment to improvement. Cosmetic gestures such as hospitality or price reductions do not address the core problem. Nor should KPIs be artificially lowered, as this masks underperformance. Trust is restored when accountability is accepted and corrective actions are implemented transparently. This aligns with CIPS’ emphasis on trust-building behaviours: honesty, responsibility, and consistent performance.