Stakeholders can exert influence over procurement decisions in different ways. French and Raven identifiedfive types of powerthat stakeholders may hold. Each has different implications for how procurement interacts with them.
1. Legitimate Power:
This comes from a stakeholder’s formal position or authority. For example, a Finance Director may require procurement to comply with budgetary controls. Procurement must respect legitimate authority but can also influence decisions by providing evidence and business cases.
2. Reward Power:
This is based on the ability to provide benefits or incentives. For example, senior management may reward the procurement team with recognition or bonuses for achieving savings. Procurement can use this positively by demonstrating performance and aligning with organisational goals.
3. Coercive Power:
This is the power to punish or impose sanctions. For instance, a project manager may pressure procurement to prioritise their project by threatening escalation if deadlines are missed. Procurement must manage this carefully, balancing demands with fairness and compliance.
4. Expert Power:
This arises from specialist knowledge or skills. For example, a procurement professional with strong knowledge of supplier markets holds expert power, which can influence strategic decisions. Conversely, technical departments may hold expert power in specifying product requirements, requiring procurement to collaborate closely.
5. Referent Power:
This is based on personal relationships, respect, or charisma. For example, a well-liked senior stakeholder may influence procurement decisions even without formal authority. Procurement must manage these situations by maintaining objectivity while leveraging strong relationships to gain support.
Comparison of Interaction with Procurement:
Legitimate poweroften requires compliance, while procurement may respond with process adherence and evidence-based justification.
Reward powercreates motivation for procurement, but risks short-term focus if overused.
Coercive powercan create conflict and stress; procurement must use negotiation and diplomacy to manage.
Expert powercan be collaborative, as procurement and stakeholders share knowledge to improve outcomes.
Referent powerrelies on trust and relationships, which procurement can use to build coalitions and support for initiatives.
Conclusion:
The five types of power – legitimate, reward, coercive, expert, and referent – shape how stakeholders interact with procurement. Understanding these power bases enables procurement professionals to adapt their approach, whether through compliance, persuasion, collaboration, or relationship-building. This ensures stakeholder management supports both procurement objectives and organisational goals.
