Who are thefour business playersin theValue Net?

TheValue Netconsists ofsuppliers, customers, competitors, and complementors. Unlike asupply chain, which focuses on material and information flow, theValue Netis about creatingbusiness value.

Supplier:Provides goods/services

Customer:Purchases goods/services

Competitor:Competes in the same market

Complementor:A business that enhances your product/service offering

Buyer and distributorare not primary players in the Value Net. (See LO 1.2, p.31)

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