A customer with limited technical resources has requested assistance in setting up a small email...

For displaying content based on gender within an email:

Dynamic Content Wizard in Email Studio: This tool allows the creation of content blocks that change based on subscriber attributes directly within the email. It is user-friendly and does not require advanced technical skills.

Implementation: By using the Gender field in the sendable data extension, the Dynamic Content Wizard can automatically display different content such as men’s or women’s shoes based on the subscriber’s gender, ensuring that the email content is appropriate and targeted.