A university plans to use Journey Builder to improve their 1:1 marketing to potential students,...

Vendor: Salesforce
Product: Marketing-Cloud-Administrator
Update on: Jul 28, 2025
Questions: 158

Salesforce Marketing-Cloud-Administrator Question Answer

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

Use Data Designer to link student and alumni data to the contact record.

Create an Import Activity to import alumni data into Salesforce Report.

Create list attributes to store student data from the Sales Cloud.

Use Synchronized Data Sources to data from the Sales Cloud.