Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,as their customers...

Salesforce Marketing-Cloud-Administrator Question Answer

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,

as their customers have shown great interest in receiving promotions via text. However,

NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

Mobile Push was enabled by mistake, which consumes Super Messages when not in use.

Each email consumes five super messages when sending below a certain threshold.

The majority of NTO’s subscriber base is in the United States.

A multiplier is applied to each SMS message based on the destination country

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