A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about...

Since the marketer has little coding experience, creating Data Relationships (via Contact Builder) and enabling segmentation using Data Filters is the best approach. Data Filters are a marketer-friendly, drag-and-drop tool that allow segmentation without the need for SQL or scripting.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Data Filters

→ "Data Filters allow non-technical users to segment data extensions using an intuitive interface without needing SQL or scripting knowledge."

Source: Salesforce Help – Data Relationships in Contact Builder

→ "Data Relationships connect Data Extensions and enable users to create filters based on joined data without writing code."

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