Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized...

Fatigue Rules in Einstein Content Selection allow marketers to limit how many times a specific asset can be shown to a customer over a defined time frame. This ensures better asset variety and prevents customers from seeing the same content repeatedly.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Einstein Content Selection Fatigue Rules

→ "Fatigue rules allow you to set restrictions on how often an asset or class of assets appears to an individual over a specific timeframe, improving engagement and reducing redundancy."

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