Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone...

The process requires refreshing the Filtered List (to ensure it captures contacts with upcoming birthdays) and then using the Outbound Send activity configured in MobileConnect to deliver the SMS. “Outbound Send” is the correct action in MobileConnect, not just a basic "Send SMS."

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – MobileConnect Filtered Lists and Sends

→ "Use a Refresh Mobile Filtered List Activity in Automation Studio to refresh mobile filtered lists automatically before performing an Outbound Message Send."

Source: Salesforce Help – MobileConnect Outbound Messaging

→ "Outbound Messages are scheduled SMS sends managed via Automation Studio or MobileConnect."

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