Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook...

The Ad Campaign Activity in Journey Builder requires the use of Advertising Studio. Advertising Studio allows marketers to orchestrate cross-channel advertising (including Facebook, Google, LinkedIn ads) and synchronize audiences from Marketing Cloud directly into advertising platforms.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Advertising Studio Overview

→ "Advertising Studio enables marketers to activate audiences across Facebook, Google, LinkedIn, and other platforms via the Ad Campaign Activity in Journey Builder."

Source: Salesforce Help – Journey Builder Activities

→ "To use the Ad Campaign Activity in Journey Builder, Marketing Cloud users must enable and configure Advertising Studio."

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