Northern Trail Outfitters is building an automation that should run as soon as a process...

To configure an automation to run as soon as a process completes on the company’s website, especially when there is no access to SFTP, the best approach is to trigger the automation via API. Salesforce Marketing Cloud provides robust API capabilities that allow external systems to trigger automations directly. This method ensures the automation runs immediately after the web process completes, providing a seamless and efficient solution.

References:

Salesforce Help: Automation Studio API

Salesforce Marketing Cloud: API Triggered Automations