Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.

Collecting emails at offlineactivities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.

References:Salesforce Marketing Cloud Documentation on Subscriber Acquisition Best Practices