Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file...

The Verification Activity in Automation Studio ensuresthat the steps within an automation are only executed when a certain condition is fulfilled. This activity is used to check for specific conditions or criteria, such as the presence of data in a file or the success of a previous step, before proceeding with the next step in the automation process. This ensures that subsequent steps are not executed on empty or incorrect data, preventing errors and ensuring data integrity.