A brand’s website is seeing high traffic, but much of the behavior is anonymous.

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Marketing cloud personalization constantly monitors identifying information, then uses

deterministic matching to determine if two same identity

marketing cloud Personalization uses third party software to match anonymous and known identities