What are base item types that an administrator can use in a Catalog?

 The base item types in a Catalog include Product, Category, and Article, which form the foundation for creating personalized recommendations and content delivery.

In Marketing Cloud Personalization, administrators can utilize the following base item types when constructing a catalog:

Product: This represents the core item type for most catalogs, encompassing individual products or services offered by a business. Each product typically includes attributes like name, description, price, image, and other relevant details.  

Category: Categories provide a hierarchical structure for organizing products within a catalog. This allows for easier navigation, filtering, and browsing for both users and marketers. Categories can be nested to create multiple levels of organization.  

Article: Articles represent informational content related to products or services. This can include blog posts, news articles, product reviews, or any other content that provides valuable context or insights to users.