What are the three types of ingredients available for a recipe?

Within the context of Salesforce Marketing Cloud's Interaction Studio (formerly Evergage), "recipes" are pre-built configurations for personalized recommendations. These recipes utilize different types of "ingredients" to determine which items to recommend. Let's break down the correct options:

A. Catalog-based and Trending

Verified: This is a type of ingredient used in Interaction Studio recipes.

Explanation:

Catalog-based: This ingredient leverages data from your product or content catalog. It can recommend items based on various catalog attributes like:

Category: Recommending items from the same or related categories as items the user has viewed or interacted with.

Attributes: Recommending items that share specific attributes (e.g., color, brand, size) with items the user has shown interest in.

Keywords: Recommending items whose descriptions or metadata match keywords derived from user behavior.

Trending: This ingredient considers the overall popularity or trending status of items within your catalog, often within a specific timeframe (e.g., "Trending in the last 7 days").

Salesforce Marketing Cloud References:

Interaction Studio Recipes: The Interaction Studio documentation describes the various recipe types and the ingredients they use.

B. Recommendations

Verified: This is a broad category encompassing ingredients that generate recommendations based on various algorithms.

Explanation:

Recommendation Algorithms: Interaction Studio employs different algorithms to generate recommendations, including:

Collaborative Filtering: Recommending items that similar users have liked or interacted with.

Content-Based Filtering: Recommending items that are similar in content or attributes to items the user has shown interest in.

User Affinity: Recommending items based on the user's overall affinity for particular categories, brands, or attributes, calculated from their historical interactions.

Note: "Recommendations" is a more general term. Specific recommendation ingredients might have names like "User-to-Item Affinity," "Item-to-Item Similarity," or use algorithm names directly.

C. Co-Occurrence

Verified: This is a specific type of recommendation ingredient that focuses on items frequently viewed or purchased together.

Explanation:

Co-occurrence Logic: This ingredient identifies items that are often viewed or purchased in the same session or within a short timeframe. It suggests that if a user is interested in item A, they are also likely to be interested in item B because other users have frequently interacted with both items together.

Examples:

"Customers who bought this item also bought..."

"Frequently viewed together"