What is the interaction studio terminology for the collection of products and content as well...

In Interaction Studio, a Catalog refers to the collection of products, content, and associated metadata, such as categories, tags, brands, genders, styles, keywords, and authors. This comprehensive catalog serves as the foundation for personalized experiences, enabling you to deliver relevant recommendations, offers, and content to your customers.

By effectively managing your catalog, you can:

Enhance Personalization: Deliver tailored experiences based on customer preferences and browsing history.

Improve Search Relevance: Optimize search results to help customers find what they're looking for quickly.

Facilitate Cross-Selling and Upselling: Recommend complementary products and services.

Enable Dynamic Content: Display relevant content and offers based on visitor behavior.

By leveraging the power of your catalog, you can create more engaging and effective digital experiences.