Northern Trail Outfitters (NTO) runs a weekly promotional newsletter.

Salesforce MC-Con-201 Question Answer

Northern Trail Outfitters (NTO) runs a weekly promotional newsletter. NTO's Marketing Cloud Next Consultant has configured a record-triggered flow on the Lead object in Salesforce that fires when a lead clicks a specific product link in an email. The flow is meant to automatically opt the lead in to a product subscription using the Create Consent action, but the consent record consistently fails to create.

What should the consultant configure instead?

Add a Get Records element before the Create Consent action inside the same record-triggered flow to retrieve the Contact Point Email record, and use its ID as the input for the Create Consent action.

Replace the record-triggered flow with an audience flow using a segment of leads who clicked the product link, and use the Create Consent action inside that flow.

Create a Data 360-triggered flow on the Email Engagement Data Model Object (DMO), filtered on Clicks and the specific product link URL, and use the Send time Email Address field to create the consent record.

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Salesforce MC-Con-201 Summary

Vendor: Salesforce
Product: MC-Con-201
Update on: Oct 20, 2026
Questions: 104

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Northern Trail Outfitters (NTO) runs a weekly promotional newsletter.

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