Which permission sets are required for a System Administrator to perform basic setup?

Basic Marketing Cloud Next implementation spans both Marketing Cloud administration and Data 360 architecture , so administrative access must cover both domains. Salesforce identifies the Marketing Cloud Admin permission set as the administrative role that can configure Marketing Cloud Next settings and manage core marketing functionality. The Data Cloud Architect permission set—the current Salesforce documentation terminology for the architectural Data 360 role—provides access to Data 360 Setup, data modeling, data streams, identity resolution, and related infrastructure.

Accordingly, option A represents the required combination among the available choices: the Data 360/Data Cloud architectural permission set together with Marketing Cloud Admin. Marketing Cloud Manager is oriented toward campaign and marketing operations rather than full administrative configuration, so B doesn't provide the required administrative scope. Data 360 Activation Manager is more narrowly focused on activation-related responsibilities and doesn't replace the broader architecture capabilities needed for foundational implementation.

The uploaded question bank identifies A as the correct response.

Study Guide Reference: Platform Setup and Governance → Getting Started with Marketing Cloud Next Setup → Administrator personas and permission sets.

===============