Northern Trail Outfitters wants to encourage customers who made a purchase on their website without...

The Web Analytics Connector is Salesforce ' s native product for capturing website behavioral events — page views, purchases, and other on-site interactions — and making that data available as a Journey Builder entry event source, allowing contacts who complete a specific behavior (in this case, a purchase without a subsequent review) to be automatically evaluated and injected into a journey based on that real website activity. This is precisely the native, purpose-built pathway for behavior-triggered journey entry driven by web analytics events, matching the stated requirement to have Journey Builder ' automatically inject ' qualifying contacts. Google Analytics 360 (B) is a third-party analytics platform; while it can track similar on-site behavior, it does not natively integrate as a documented Journey Builder entry event source in the way the Web Analytics Connector does. Data Studio (C) is not a Salesforce Marketing Cloud product name relevant to this ecosystem. Audience Studio (D) is Salesforce ' s data management platform (DMP), oriented toward broader audience segmentation and activation across paid media channels, not toward capturing individual on-site purchase/review behavior for direct journey-entry triggering. Consultants should map any ' trigger a journey based on specific website behavior ' requirement directly to the Web Analytics Connector. Reference: Web Analytics Connector, Journey Builder Entry Events.