New subscribers at Northern Trail Outfitters (NTO) are added to a data extension.

For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending. This configuration ensures that the data extension is recognized as a source for sending communications.

Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.

Salesforce Journey Builder Data Extension Configuration