An engagement program to promote a new online training series has two objectives:A “Haven’t Attended”...

Marketo MCE Question Answer

An engagement program to promote a new online training series has two objectives:

A “Haven’t Attended” objective to get people who have never attended to sign up

A “Continue” objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

A transition rule to pull members from the “Haven’t Attended” group to the “Continue” communications emails

A transition rule to push members from the “Haven’t Attended” group to the “Continue” communication emails.

Two streams: one to add people to the program and the other to promote more new attendees

Two streams: one to promote attendance and the other to encourage completion

Marketo MCE Summary

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