An administrator is mapping a user to media cloud personas.

The user in question, who builds media plans from requests for proposals, reviews past performance for insights, and proposes proactive solutions, best fits the Media Planner persona (A). This role involves strategizing and planning advertising campaigns, analyzing performance data, and making informed decisions to optimize future media plans, aligning closely with the responsibilities described.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/