While integrating the media plan with ad servers some of the integrations need to be...

In the context of integrating a media plan with ad servers, certain integrations should be configured as bi-directional synchronous interfaces. These include "Activate Campaign in Ad Server" (A) and "Check Ad Inventory in Ad Server" (D). Synchronous interfaces ensure that actions taken in Media Cloud (like activating a campaign) are instantly reflected in the ad server, and checking ad inventory happens in real-time, providing up-to-date availability data.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/