A Salesforce admin would like to report on data from Marketing Cloud using Salesforce reports.

When using Marketing Cloud Connect and enabling tracking, the type of data available for reporting using Salesforce reports includes Email Studio Send details. Here’s why:

Marketing Cloud Connect:

Marketing Cloud Connect integrates Marketing Cloud with Salesforce, enabling data synchronization and reporting.

This integration allows Salesforce to pull tracking data from various Marketing Cloud modules into Salesforce reports.

Email Studio Send Details:

Email Studio Send details include data such as email opens, clicks, bounces, and other email performance metrics.

This data is critical for understanding the engagement and effectiveness of email campaigns, and it is available for reporting within Salesforce.

Salesforce Marketing Cloud Connect Documentation

Salesforce Email Studio Reporting Guide