The executive director at a nonprofit needs to understand the overall summary of individuals engaged...

To help the executive director understand the overall summary of individuals engaged with the organization across multiple channels, creating a Campaign Hierarchy is the most effective solution. Here’s how to do it:

Create Campaigns for Each Channel:

Navigate to the Campaigns tab.

Create separate Campaigns for donations, volunteer shifts, and event attendance.

Use meaningful names to easily identify the Campaigns.

Build the Campaign Hierarchy:

Within each Campaign, specify a parent Campaign if applicable to create a hierarchy.

For example, an overarching "Engagement 2024" Campaign can have child Campaigns for donations, volunteer shifts, and events.

Associate Campaign Members:

Add relevant individuals to each Campaign as Campaign Members.

Ensure that each Campaign Member record reflects the individual's engagement in that specific channel.

Reporting on Campaign Hierarchy:

Create reports to summarize engagement across the Campaign hierarchy.

Use filters and grouping to display the number of people associated with each type of engagement by channel.

This approach provides a clear and organized view of individual engagement across various activities, making it easy to track and report on overall engagement.

Salesforce NPSP Documentation: Campaign Management

Salesforce Trailhead: Nonprofit Success Pack (NPSP) Campaigns