Choose the correct answer:A winery notices that its younger consumers—those younger than 30—are buying more...

In BMM,Influencersare factors—internal or external—that caninfluence an organization’s ability to achieve its Ends. They can be trends, events, conditions, or stakeholders.

The observation“Younger customers buying more Chilean wine”is a description of amarket trend/conditionin the environment.

That is exactly the role of anInfluencer: a situation or trend that may positively or negatively affect goals and strategies.

If the winery evaluates that trend (for example, calling it anOpportunity), that evaluation would be modeled as anAssessment. The raw trend itself is the Influencer.

Option A (Threat) is atypeof Assessment (negative evaluation of an Influencer).

Option C (Assessment) would be something like “The increased Chilean-wine preference among younger customers is an opportunity for our brand,” which adds judgment.

Option D (Course of Action) would be a response, such as “Launch a Chilean-style product line,” which is a Means, not the trend itself.

So the element“Younger customers buying more Chilean wine”is modeled as anInfluencerin BMM