Choose the correct answer:What is a characteristic of a goal, as defined in the Business...

In theBusiness Motivation Model (BMM), aGoalis anEnd. The BMM defines a Goal as a statement about astate or condition of the enterprise (or its environment) that the enterprise intends to bring about or sustain. That definitional phrase is captured directly in optionB.

Goals arebroad, long-term, and not directly measurable; they express direction and desired future conditions.

More specific, time-bound, and measurable targets are modeled asObjectives, not Goals. Thus, characteristics likeattainable and measurable(option C) describe an Objective, not a Goal.

While Goals are ultimately realized via business processes (through strategies, tactics, and courses of action), the BMM models that realization indirectly; the direct relationship is thatMeans (such as Courses of Action) realize Ends (Goals/Objectives). So option D is not the defining characteristic.

Option A (“should be broad”) is generally true but is not the core definitional statement; BMM’s precise wording emphasizes thestate to be brought about, which is optionB.

Therefore, the key BMM-defined characteristic is thata Goal describes a state to be brought about or sustained.