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MBM is considering introducing a new product and has to decide if the sales price...

MBM is considering introducing a new product and has to decide if the sales price should be $80, $90, $100 or $120.

There is a 30% chance that demand could be high, a 50% chance that demand will be at a medium level and a 20% chance that demand will be low.

A payoff table below shows the profits based on the sales price and the level of demand.

MBM has decided, using an expected value approach, that the sales price should be set at $80 as this gives the highest expected profit of $860,000.

A market research company has since approached MBM offering to provide perfect information on the demand level.

What is the maximum amount that should be paid for the perfect information?

Give your answer as a whole number (in '000s).

CIMA P1 Summary

  • Vendor: CIMA
  • Product: P1
  • Update on: Jul 29, 2025
  • Questions: 260
Price: $52.5  $149.99
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