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A company has just launched a new product at a selling price that is designed...

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A company has just launched a new product at a selling price that is designed to rapidly gain market share and to discourage other competitors from entering the market.

Which pricing strategy is the company using?

A.

Penetration pricing

B.

Loss leader

C.

Market skimming

D.

Premium pricing

CIMA P2 View All Questions

CIMA P2 Summary

  • Vendor: CIMA
  • Product: P2
  • Update on: Jul 29, 2025
  • Questions: 202
Price: $52.5  $149.99
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A very large organization is financed by both debt and equity.
Company X is considering the launch of a new product.
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TESTED 02 Aug 2025