Given the context of the Wanderlust case study and the need to align business capabilities with the strategic priorities of easing usage, maintenance, total cost of ownership optimization, and accelerating time to value, the sequence of business capabilities should follow the logic of building upon the foundational capabilities that can drive sales and customer engagement, followed by enhancing customer loyalty and retention, and finally streamlining marketing efforts.
Here’s the most appropriate sequence:
Recommendation Management, Social Media Management (for recommendation)- This capability is fundamental to driving immediate sales and improving cross-selling opportunities by leveraging data for personalized recommendations and managing social media engagements.
Account Based Marketing, Lead Management, Interface Capability with SAP CRM- After establishing a strong recommendation and social media presence, the next step is to utilize account-based marketing and lead management to further personalize marketing efforts and align them with sales strategies, facilitated by strong integration with SAP CRM for cohesive customer relationship management.
Loyalty Management- With sales strategies in place and an effective CRM system, focusing on loyalty management helps to retain customers by rewarding repeat business, which is essential for the long-term success of Wanderlust’s electric vehicle offerings.
Marketing Campaign Management, Social Media Management- Once there is a strategy to manage customer recommendations and loyalty, a broader focus on overall marketing campaign management, which includes a comprehensive approach to all marketing channels, should be implemented to solidify Wanderlust’s market position.
