As a manager during your discussions with Developers, you observe that they do not feel...

Create a bonus pool with a monthly award for the team member that contributes most to customer success.

Implement a reward system based on customer satisfaction, in which a team's bonus is based on how much customer satisfaction improved.

Help the team to create a shared and compelling vision for the product.

Hold a team-building event with motivational speakers and group activities to try to boost the team's morale.