A marketer receives a request to permanently delete a prospect from Pardot.

The marketer archives the prospect, but cannot permanently delete their data.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.