The Power/Interest Grid is a tool used to determine appropriate strategies for managing different stakeholder groups based on their level of power (influence) and interest in the project. The grid defines four quadrants, each with a recommended management strategy:
High Power, High Interest: Manage Closely
High Power, Low Interest: Keep Satisfied
Low Power, High Interest: Keep Informed
Low Power, Low Interest: Watch (Minimum effort)
The category of Some Power, Some Interest is generally considered the mid-range or main group of stakeholders. For these individuals, the best strategy is to Keep onside (or Manage Regularly). This strategy means maintaining regular communication, involving them in the project at appropriate times, and ensuring their needs and concerns are addressed so that their interest remains positive and their moderate power does not turn against the project.
(Reference: BCS Business Analysis Practice – Stakeholder Management, Power/Interest Grid)
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