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_____ represents the difference between what the customer really wants and what he or she...

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

A.

Strength of preference

B.

Threshold level

C.

Service quality gap

D.

Voice-of-customer

E.

Zone of tolerance

AMA PCM Summary

  • Vendor: AMA
  • Product: PCM
  • Update on: Jan 2, 2026
  • Questions: 316
Price: $52.5  $149.99
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