U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region...

An audience is a group of customers who share common characteristics or behaviors that are relevant for a business objective. You can use audiences to target specific customers with specific offers or treatments. In this case, the bank wants to advertise a new mortgage refinance offer to the customers who live in the eastern region of the country, so creating an audience based on the location attribute is the best option. Verified References: [Pega Decisioning Consultant | Pega Academy]