What is the difference between predictive and adaptive analytics?

The difference between predictive and adaptive analytics is that adaptive models use the customer data as predictors, while predictive models use the customer data as outcomes. Adaptive models learn from real-time customer interactions and update their predictions accordingly. Predictive models use historical customer data to train and validate their predictions. References: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/adaptive-models-overview