U+ Bank follows all engagement policy best practices to present credit card offers on their...

Applicability:Applicability rules ensure that the right offers are presented to the right customers. If Anna holds a higher value card (Premier Rewards), the new Rewards card offer might not be applicable to her because it is a lower-tier product.

Configuration Steps:

Define applicability criteria for each offer.

Ensure that offers are presented based on customer profiles and existing products.

References:Pega Academy lessons on Offer Management explain the role of applicability rules in ensuring that relevant offers are presented to customers.