Reference module: Analyzing the effect of business changes using Pega Scenario PlannerU+ Bank, a retail...

Pega Scenario Planner is the best tool for estimating the business value of a next-best-action run with the selected configuration:

Purpose of Scenario Planner:

Step 1: Pega Scenario Planner is designed to simulate and analyze the potential impact of business changes before they are implemented.

Step 2: It provides insights into how changes in decision strategies, engagement policies, or other configurations affect business outcomes.

Simulation Setup:

Step 1: Define the scenarios you want to test, including changes to the decision strategies or engagement policies.

Step 2: Configure the simulation to reflect the real-world conditions and customer data relevant to the business case.

Analyzing Results:

Step 1: Run the simulation and review the results to understand the estimated business value generated by the next-best-action run.

Step 2: Analyze key performance indicators (KPIs) such as acceptance rates, response rates, and financial metrics to evaluate the impact of the changes.

Example:

U+ Bank can use Pega Scenario Planner to simulate the presentation of Credit Card offers on their self-service portals, allowing them to estimate the business value generated by these offers based on the selected configuration.

References:

Pega-Customer-Decision-Hub-User-Guide-85.pdf: "Increasing your understanding of the effect of your business changes with the Scenario Planner" section.