U+ Bank wants to leverage Pega Customer Decision Hub's Next Best Action capability to promote...

Next-Best-Action Framework - This framework in Pega CDH is designed to decide the best action for each customer interaction by evaluating eligibility, suitability, and propensity.

Complex Eligibility Criteria - To define complex eligibility criteria, modifications are needed within the Next-Best-Action decision strategy to handle multiple conditions and business rules.

Steps:

Access the Next-Best-Action Designer.

Navigate to the decision strategy.

Add or modify components to incorporate complex eligibility conditions.

Test and validate the changes using persona tests and simulations.